The brand utilizes their Instagram channel in a multi-faceted way, sharing user-generated content, insider beauty tips from Huda herself, as well as memes and press shoutouts around three to five times a day. Huda Beauty generated a total MIV® of $54.4M in the month of June – with a $52M share of this coming from social media alone. #BBMoment: The Success Behind Huda Beauty’s Instagram Empire Which Voices does Huda Beauty Activate? With influencers representing the top source of Media Impact Value ™ for the brand, and Instagram proving to be the highest value-generating channel, we take an analytical look at the digital strategy behind Huda Beauty’s Instagram empire. The brand was founded by financier-turned-makeup artist, Huda Kattan where what started out as a premium lash brand, has now turned in to a billion-dollar business. ![]() Their 38.6m followers, make them the most followed beauty brand on Instagram, so it comes as no surprise that Huda Beauty’s digital strategy is on point. In this #BBMoment we take a look at the beauty brand that is currently dominating social media – Huda Beauty.
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